CSIRO global trends report from which two trends have been identified for further focus and as a basis from which to develop a scheme surrounding the concept of a sub-urban health retreat -
Megatrend No. 6 // Great Expectations
A consumer, societal, demographic and
cultural megatrend –
* the rising demand
for experiences over products and the rising importance of social
relationships.
Retail turnover is growing in the
experience oriented sectors and contracting in the products oriented sectors.
* expectation
for personalised services meeting unique needs whilst
being delivered better and faster en masse.
* Social
relationships will hold increased importance given the potential
for
social media and
digital communication burnout and the desire for face-to-face
interaction.
Megatrend No. 4 // Forever Young
*
Lifestyle related illnesses is on the rise. Deaths from non-communicable diseases, including diabetes, cancer and
cardiovascular diseases, will increase from 59 percent of total deaths in 2002 to 69 percent of
total deaths in2030 (Mathers and Loncar, 2006).
* The diabetes and obesity trend is being countered by a fitness trend. People
are more aware of health
issues and are investing more in fitness.
For example, there has been a significant growth in the number of fitness centres (24 percent increase) and their income (131 percent increase)in Australia during 2001-01 to 2004-05.
