Week 07 // Project Direction - Research Focus

 

 

CSIRO global trends report from which two trends have been identified for further focus and as a basis from which to develop a scheme surrounding the concept of a sub-urban health retreat -

Megatrend No. 6 // Great Expectations

A consumer, societal, demographic and cultural megatrend –

* the rising demand for experiences over products and the rising importance of social relationships.

Retail turnover is growing in the experience oriented sectors and contracting in the products oriented sectors.

* expectation for personalised services meeting unique needs whilst being delivered better and faster en masse.

* Social relationships will hold increased importance given the potential for

social media and digital communication burnout and the desire for face-to-face interaction.

Megatrend No. 4 // Forever Young

* Lifestyle related illnesses is on the rise. Deaths from non-communicable diseases, including diabetes, cancer and cardiovascular diseases, will increase from 59 percent of total deaths in 2002 to 69 percent of total deaths in2030 (Mathers and Loncar, 2006).

* The diabetes and obesity trend is being countered by a fitness trend. People are more aware of health issues and are investing more in fitness. For example, there has been a significant growth in the number of fitness centres (24 percent increase) and their income (131 percent increase)in Australia during 2001-01 to 2004-05.